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Hiroshi Fujiwara took the stage at Apple‘s SoHo, New York store on Saturday, December 13 to talk about his collaboration with Beats by Dre. With guest moderator Yu-Ming of Freshness Mag and Sneaker News, the event started with a brief introduction by Omar Johnson, Chief Marketing Officer of Beats by Dre and formerly of Nike. Some praising of Fujiwara’s qualifications as the newest to join BBD’s Artist Series led to Fujiwara himself coming on stage, greeted by a legion of fans. During the one-hour event, he spoke of his new gadget designs, love of music, and the story behind the POOL aoyama — even giving some advice to young brands and designers. Read on for more of the highlights. On his design for Beats by Dre “We had many designs and samples over the years. I always wanted to make it with chrome, [inspired by] The Terminator and other sci-fi movies. But we couldn’t make the samples in the beginning because the prints were too difficult and there were some changes in the company. There’s been a reset button [and] we finally did it in a beautiful way.” On music “I always think about the evolution of technology. In music, [with] the vinyl record, CD and mp3, the evolution of technology is making things smaller. Apple changed everything — the way to listen to music. But still, you need gadgets to listen to music. You need good headphones.” “In the early ’70s, I had my dad’Nike Air Vapormax Sole Technology HYPEBEAST s stereo at my house. When Sony invented the Walkman, I put headphones on for the first time and I was surprised at how beautiful the sound was — how the guitar, voice and piano were so emotional and something I couldn’t hear from the stereo.” “I always listen to music. Sound is always near me. I love The Beatles, Dre, Sex Pistols, hip-hop, punk rock, soul, jazz, anything. I like guitar players, reggae… Punk rock [and] hip-hop culture are the two biggest inspirations for me. When I first came to New York, it was 1982 — hip-hop was really happening. I was lucky.” On collaborating “It has to be my favorite brand or product. It doesn’t have to be famous or new. Sometimes, I can’t touch a product because it’s already good as it is. I’m not collaborating with everyone.” On the POOL Aoyama “It was a vintage residence building in the 1970s and my friend discovered the swimming pool which hadn’t been used for 20 years. It’s rare to find old buildings in Tokyo. I was looking for something vintage so I decided to take it.” Advice for young brands “So many brands are trying to do too much, be bigger and bigger. If you start a brand, start with t-shirts and shorts. You don’t have to do a big exhibition. I don’t try to be so big.” On himself “I never work to make things as a Japanese. I think I’m an international. I’m proud of being a human being, not just Japanese. It’s important to travel and see things and meet people and experiment.” “My parents wanted me to be a doctor or pilot, rich. I never listened to my parents.” “Perhaps when I was younger, [because] I skateboarded and played basketball, sneakers were always there. But I never thought to change or create sneaker culture. I never thought I would be an important person. I just wanted to make things people could wear. I never really feel famous, [but] I kind of feel famous now.” If you missed Fujiwara’s talk at Apple store SoHo, New York, you can watch Apple’s recording on iTunes. Photography: Thomas Welch

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As a part of the launch of her first ‘series’ (the label works outside of standard seasons), Spanish newcomer Gabriela Coll demonstrates her skills with three beautifully crafted coats in three unique styles. Starting with hand-lacqured, unlined vegetable-tanned leather, the No.13 leather jacket works with a classic fit, two front flap pockets and raw edges. No.14 is a wool and cashmere-blend coat with a longer cut, notched collar and centre back vent,Cheap Nike Flyknit Nike Flyknit Lunar Cheap Nike Free offering warmth in a timeless style. Next, the No.15 model shares a cut with the No.14, but opts for a hand-lacquered cotton gabardine construction, designed to age beautifully, like a good pair of jeans. Each garment is hand made in Coll’s native Spain, ensuring beautiful and unique touches throughout each piece. We have a feeling we’ll be seeing a lot from this Spanish label. Read Full Article

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In this fun little video for Rookie, professor Hamm answers questions from teenage girls, covering everything from fashion (Guys have opinions, like everybody … Have your own style. It should be your own thing) to gastrointestinal distress (Farting is farting. Everybody farts.). True,CDG x Nike Vapormax The Awesomer UK we are not teenage girls, but we sure enjoyed this sage advice from one of the most grown men around. Read Full Article

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